Grown By Nature - Perfected By Science
Performance is the #1 goal in Jirano hair products.
Performance is the #1 goal in Jirano hair products. Shine, hydration, sheen, softness, condition, definition, resiliency all figure into our ideals of healthy hair. No compromise.
Instead of having a team of scientists pouring over beakers in a lab making our product, Mother Nature has developed our ingredients.
A millennia of time has provided the best solutions, that women discovered thousands of years ago and are still using them for astonishingly beautiful hair. And for generations, hair care has been a tradition in our family. Our great grandmother learned her craft from her mom and this knowledge has been passed down to us.
Both mother nature and our family tradition have played huge role in our formulations, providing an enormous body of knowledge for the best care of your hair - naturally.
Science plays a huge role as well.
Some of the best natural elements are impossible to utilize in their current form are best brought to our formulations through scientific processes, increasing the effectiveness of our products while keeping the ingredients natural.
In FIG 1; Dry, unhealthy hair shows surface damage and rough, jagged cuticles. This is hair treated with chemical based products causing damage to your hair.
In FIG 2; the same person’s hair, treated with Coconut Oil and keratin. Chemicals can only mask signs of dryness and sit on the surface of hair, whereas coconut oil and keratin are absorbed by the hair creating true hydration and provide hair with the ability to stop moisture and protein loss.
Why Coconut Oil?
Coconut oil is well known for having the best absorption rates in hair and skin, with a very low melting point. The benefits of coconut oil are many and varied. It is the most widely used oil in the world for skin and hair. Clearly there is a reason why!
It is a superior way to care for and style hair; better than any of the chemical technologies that exist in the market.
Your hair is 95% Keratin.
So it makes sense that more Keratin in your hair prevents protein loss. Keratin provides the shine, smoothness and is the mainstay of you hairs’ health.
Your hair because of its low molecular weight easily absorbs this brilliantly resilient infusion. With this fast and complete absorption, your hair:
- becomes healthier almost immediately
- is strengthened and protected from assaults like brushing and washing
- balances moisture in and out of strands, so damaging moisture flux is controlled
- fights off humidity, so frizz is stopped in its tracks
- repels oil and dirt so it stays cleaner, longer
- texture is polished into a smooth, glossy luster
We put Coconut Oil in our Curl Care System because your hair deserves the best.
Chemicals are brittle and flake off easily, leaving hair deflated, without shine and unhealthy. Coconut keratin infusion is absorbed by hair, smoothing your hair and preventing protein loss, which breaks down hair.
Again Coconut Oil – for a small molecule - does big things. Literally. It doesn’t “make” your
hair look thick like chemicals because they are creating a film; it actually makes your hair
thicker by increasing the hydration levels – which is what your hair really needs. (FIG 3)
To understand the power of our Coconut Keratin Infusion it’s helpful to first understand
the root cause of flat hair. It only takes two words: No hydration. Hair works on a basic
principle. Hydration and protein. The way conventional texturizers and volumizers work
is by trying to create friction...but in two very ineffective ways. They either use damaging
chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other, or add
glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.
Coconut Keratin Infusion doesn’t sit on the surface of hair like chemical systems,
it is absorbed by the hair, creating the much needed friction and space between every
fine hair strand without any of the damage created from “technology” or chemicals.
- Hair behaves like full, thick hair with body and volume
- Hair has volume and texture that is revived and long lasting
Because coconut oil is so light and easily absorbed, it acts as a carrier for the Keratin.
Science & Nature working together for ‘Simply Beautiful’ hair.